Tayst Coffee Roasters

Summary

Mason quadrupled Tayst Coffee Roasters’s bottom-of-the-funnel sales at no increase in cost, with our rigorous, methodical, ad-testing strategy. Tayst Coffee Roasters needed to maximize the value of their remarketing budget by generating the highest possible engagement from their existing audience. Our scientific methodology to digital advertising isolates and tests individual variables can dramatically improve campaign performance when marketing to finite remarketing audiences.

Solution

Mason implemented a methodical, scientific testing process that isolated individual variables to measure their specific impact on ad performance. This approach included: – Baseline Testing: Created three distinct ad variations to establish performance benchmarks – Variable Isolation: Systematically tested one variable at a time: Image variations, Copy variations, Color schemes, and Call-to-action buttons