Accipiter — by Mason
Accipiter is the operating layer Mason built to run modern advertising. It watches every account all night, finds what broke, explains why, and drafts the fix — then puts it in front of a human before anything goes live.
The 7 a.m. problem
You run marketing for a mission-driven institution. Enrollment targets went up this year. The budget didn't. Every stakeholder has a priority, and they don't all agree. That part is normal. That's the job.
But you probably have four major ad platforms — plus email, a CRM, analytics, and creative — with dozens of campaigns across them, all producing data around the clock, and none of them telling you which part matters. So at seven in the morning, someone on your team opens a stack of dashboards and starts looking for the thing that went wrong overnight. Because somewhere in there, something did.
The solution
It's connected to the four platforms where your budget actually lives — Meta, Google, TikTok, and The Trade Desk — plus the systems around them: Klaviyo, Salesforce, GA4, your creative, and more. It has been watching every account and every campaign all night. Back to that Tuesday morning — here's what it does with it.
A campaign that's still spending, but stopped converting three days ago. Accipiter surfaces it before your team opens the first dashboard.
Not just a flag. Maybe the creative has worn out; maybe the same people have seen the same ad too many times. It tells you the reason.
Pause that ad set, move the budget to one that's still working, and cue a fresh creative — written up and ready to review.
The most important part. Nothing goes live until someone on your team says yes.
Built by operators, not a software company
We're not white-labeling someone else's system. We built our own. For eighteen years Mason has run advertising for institutions like yours — land-grant universities, for-profit and charter schools, public and private high schools, and nonprofit universities.
The workflows, the rules, the guardrails, the approval gates — all of it was designed by people who run advertising for a living, and used every day by Mason's own operators on real accounts. Every workflow in Accipiter started as something a Mason strategist did by hand, hundreds of times, for a real client on a real deadline. That order matters.
The advantage
It knows what has happened across these platforms over eighteen years — which interventions generally work, which generally don't, and what the numbers tend to look like right before something needs to change.
No client's results are ever visible to another, and it runs on ad-platform data, not student records. So when Accipiter recommends a move, it isn't guessing from one account — it's recognizing a pattern Mason has seen before.
A person in charge
Every recommendation goes to a person before it goes live. The operator reads it, checks the reasoning, and says yes or no.
Every automated action has a limit it can't cross without a human approving it. No surprises, no runaway spend.
One control stops everything instantly, across every account and platform.
It lets someone who knows advertising review more, notice more, respond faster, and hold on to what they've learned.
FAQ
Accipiter is the AI operating layer Mason Interactive built to run modern advertising. It watches every account and campaign, finds what broke, explains why, and drafts the fix — then a person approves it before anything goes live.
Mason Interactive, a Brooklyn advertising agency founded in 2008. Every workflow in Accipiter started as something a Mason strategist did by hand for a real client, and Mason's own operators use it every day.
Meta, Google, TikTok and The Trade Desk, plus the systems around them — Klaviyo, Salesforce, GA4, your creative, and more.
No. Every recommendation goes to a person before it goes live. Automated actions have hard limits they can't cross without approval, and one kill switch stops everything across every account and platform.
No client's results are ever visible to another. Accipiter runs on ad-platform data, not student records.
We're bringing Accipiter to a limited number of institutions first. Apply for early access →
Every institution you compete with for students is buying on the same four platforms — same audiences, same auctions, same rising costs. Most are still doing it by hand. That won't last. We're bringing Accipiter to a limited number of institutions first, so our operators can stay close to every account.