Omnichannel CPG

Summary

Mason Interactive worked closely with the CPG company to develop a unique strategy that would allow them to measure the impact of their online advertising efforts on offline sales.

Goal

As a rapidly growing company, the fresh food innovator wanted to expand its market reach and increase shopper engagement in its expansion areas. To achieve this goal, they partnered with Mason Interactive to develop a paid media advertising strategy that would drive awareness and interest in their products.