Case Study

Needed

Date2024
IndustryCPG, Lifestyle
ServicesPaid Media
TeamECommerce Marketing
Needed

Summary

By optimizing spend across platforms, testing creative, and prioritizing data-driven insights, Mason helped Needed drive profitable Meta Platform ROAS and overall growth.

Goal

Maximize the impact of advertising spend, attract high-value customers, and increase MRR.

“Mason was our second paid media agency, and a major level up. Their performance supported our successful $14 million Series A raise, in one of the most challenging fundraising environments for CPG brands.”
Julie Sawaya, Co-Founder

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