Joy Creative Shop

Summary

Personalized stationery and gift company, Joy Creative Shop, partnered with Mason Interactive to boost customer acquisition and retention.

Goal

Boost customer acquisition and retention for holistic growth.

Solution

With Mason’s guidance and strategy, Joy Creative Shop began their first-ever advertising campaign in May 2021. This new partnership began in the midst of one of the most challenging years in digital marketing. Despite platform impacts due to the release of Apple’s iOS update, we saw month-over-month improvements across the entire online ecosystem thanks to a collaborative effort between Mason’s paid media and email marketing teams, and Joy Creative Shop’s extended creative strategy and brand building teams. New customer acquisition and repeat customers are two key pillars to growth. Recognizing this, we simultaneously diversified Joy Creative’s media mix to attract new prospects [Paid Media] and nurtured repeat customers with highly segmented up-selling and cross-selling campaigns [Email Marketing]. Focusing on lead generation campaigns to drive list growth allowed Joy Creative to collect rich first-party data to support ongoing customer acquisition strategies, and vice versa. In addition to growing their email database, the Mason Interactive email team also increased the weekly email cadence–bolstered by new email designs with strategic CTAs. Executing on a personalized paid media strategy resulted in a 315% increase in new website traffic/users. By focusing on engagement metrics like pages per session, time on site, and conversion rate, improvements resulted in transactions [conversions] increasing 223%, while total revenue [Source: Google Analytics] increased 327%.