Indosole

Summary

By launching targeted Meta and Google ad campaigns, rebuilding their website, and introducing email marketing campaigns, Indosole achieved a 150% improvement in both Return on Ad Spend (ROAS) and Marketing Efficiency Ratio (MER), setting the foundation for long-term growth.

Goal

Indosole aimed to establish a robust DTC sales channel by launching effective digital advertising campaigns and creating a sustainable marketing funnel. Their goal was to significantly improve their online marketing efficiency and drive consistent revenue growth through strategic ad spend and optimized customer engagement.