Case Study
FLOOF
Case Study
Summary
FLOOF, a family-owned luxury pillow brand, partnered with Mason to scale their revenue through Meta advertising. Facing intense competition, they needed a way to showcase their superior product quality while improving ad performance. Through a structured creative strategy, Mason helped FLOOF profitably increase revenue by 120% month over month while setting a record breaking Month for the brand overall.
Goal
FLOOF sought to improve its return on ad spend (ROAS) and revenue growth on Meta while maintaining a scalable, repeatable creative process. The challenge was to differentiate from low-cost competitors and drive sustainable performance gains through effective ad creative.
“Mason unlocked our brand’s potential by crafting an authentic and systematic approach to communicating our product attributes through compelling UGC creatives. Their strategy drove profitable results and set the stage for continued growth.”PETER P. SIVAS, FOUNDER
