Case Study
Rebranding a Public University Drove a 10% Application Increase
Case Study
Summary
Eastern Connecticut State University partnered with Mason Interactive to modernize its brand, attract Gen Z applicants, and increase applications in a highly competitive higher ed market. By combining a bold creative rebrand with a multi-channel digital strategy—including the school’s first ever Netflix ads that won a creative award, programmatic media, print billboards along the interstate highway, and TikTok-style creative—the campaign delivered double-digit growth across major enrollment KPIs.
“Mason’s creative direction and strategic insights brought a fresh energy to our brand that truly resonates with today’s students. Their bold ideas look great and they deliver results. From Netflix to TikTok, Mason helped Eastern show up where Gen Z lives, and the 10% lift in applications speaks for itself.”Ryan Quigley, Director of University Relations Eastern Connecticut State University
