Case Study

Cusa Tea

Date2022
IndustryCPG, Lifestyle
ServicesCreative, Email Marketing, Paid Media
TeamECommerce Marketing
Cusa Tea

Summary

By implementing strategic changes including bundling options, a website rebuild, and full funnel optimizations, Cusa Tea successfully increased conversion rates, stabilized revenue, and boosted both email revenue and AOV significantly.

Goal

Establish a strong product market fit, create a more efficient sales funnels, and drive sustainable growth in their e-commerce business.

30%
increase in conversion rate (CVR)
50%
increase in average order value (AOV)
40%
improvement in email revenue

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