Amazon Subscription Growth

Summary

A growing technology subscription business faced a significant challenge: the need to lower its Customer Acquisition Cost (CAC) while simultaneously increasing the volume of orders for its GPS tracking device. With rising competition and increasing advertising costs, the company sought an effective strategy to achieve these dual objectives.

Goal

To address this challenge, the business worked with Mason to leverage Amazon’s advertising platform. The strategy involved launching a diversified set of campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads.