Creative is still the
unfair advantage.
AI is how we
scale it.

Since 2008, Mason has helped brands grow. The landscape has changed and so have we. We've evolved into a creative-first full service partner where human directors and AI-native producers work side by side.

The idea still comes from a person. The concept, the casting, the taste, the edit. What's different now is what happens after. AI lets our team ship hundreds of variants, localize at the asset level, and keep paid media fed with fresh creative the algorithm actually rewards.

2008

Founded in
Brooklyn, NY

$1B+

Ad budgets
managed

100+

Brands &
institutions

2

Verticals:
eComm + Higher Ed

17

Years of
growth

Built different,
on purpose.

Mason was founded in 2008 with a conviction: performance and creativity aren't opposites. At a time when most agencies chose between being a "creative shop" or a "media buyer," we refused to split the two.

Over 17 years, that conviction has been validated. When the team writing the ads also manages the spend, the feedback loop is tight. Creative learns from data instantly. Media buys informed by brand strategy. The result is work that's both beautiful and profitable.

Today we operate across two deep verticals, eCommerce & DTC and Higher Education, where we've built proprietary knowledge a generalist agency can't match. We know what works in luxury and fashion. We know the enrollment funnel cold. We bring the cross-pollination of those worlds to every client.

Creatives, strategists, media buyers, and technologists, one roof, one P&L. From luxury watchmakers to DTC disruptors to the universities chasing next year's class, we bring the same obsession: craft work that's impossible to scroll past, run at a scale that moves the number.

What we believe.

01

Creative is strategy

The ad is the message. We don't treat creative as decoration for the media plan. The best-performing ads say the right thing, to the right person, in the right way.

02

Data without soul is noise

We love data. But numbers without interpretation are just spreadsheets. We pair rigorous analytics with human intuition, and we've learned when to trust each one.

03

Integration wins

Siloed agencies cost you money. When creative, paid, and lifecycle work from the same strategy, insights travel faster and results compound.

04

Depth over breadth

We don't work in every vertical. We work deeply in two. Our higher ed clients get insights from luxury DTC spend, and vice versa. Cross-vertical intelligence is our edge.

05

Honest over comfortable

We tell clients what they need to hear. If a campaign isn't working, we say so first and fix it second. The best relationships are built on candor, not cheerleading.

06

Senior talent, always

Your account is run by people who've been doing this for years. The people who pitch you are the people who do the work. No juniors running your campaigns.

The people behind the work.

Brook Shepard

Founder & CEO

Michael Mellia

Creative Director

Ashley Bruzas

VP, Client Services

Brian Poole

VP, Paid Media

Caitlin Groseclose

Director, Strategy

Andrew Womble

Director, SEO

Caroline Pachacz

Director, Lifecycle

We're always looking
for great people.

Get in touch →

Platform Partners

Google Premier Partner Meta Business Partner TikTok Marketing Partner Klaviyo Partner Amazon Ads Partner HubSpot Solutions Partner