Our job is to be an ally for our clients, Tactically and Strategically.
Quarterly Business Reviews are super valuable for all and helps us plan future strategies better.
We are in beautiful San Jose California for Google Marketing Live. It's nice to see old friends & make new ones.
This awesome yearly event previews the product roadmap, lets partners like Mason stay ahead of the curve by giving us access to new Google research & marketing insights, and makes us part o leading the industry dialogue.
Last night was drinks on the terrace, and the proper show starts today.
Jondo is a global, end-to-end printing behemoth, and we are happy to be handling their worldwide SEO. They were looking for an agency for a long time, and we're thrilled they chose us.
We had the pleasure of hosting Hamza today as our very first client face-to-face in our new office.
Hamza, many thanks for coming in from Chicago!
We are Capital-T thrilled to have Choosy as our newest client.
They are redefining fast fashion, and we are thrilled to be part of their team.
Thank you Team Shiseido for taking care of us at your Paris offices. We had a great time, and look forward to chatting soon.
We had the immense pleasure of seeing Van de Velde on their home turf in Eindhoven, Holland.
Their office is in a revamped, re-invigorated, re-tooled Philips light bulb factory called the Igluu. Think of a WeWork space on steroids.
Truly an awesome facility, and a good meeting, too!
At Mason, our worldwide client base means that we're up to date on the latest trends not just in the USA, but around the world.
Lately, the GDPR has become a big topic of conversation. People disagree what its affect will be, and we've prepared some guidance, below, for our clients.
General Data Protection Regulation (GDPR) is regulation that strengthens data protection for individuals in the European Union. These laws apply to nearly all businesses with customers, potential customers, or any consumer data in the EU, and obligate these businesses to protect their clients’ data.
It obligates businesses in several ways:
First, the software you use for emailing files, contacting customers, and storing data must be compliant. The onus is on you, the business owner, to only hire GDPR-compliant providers.
Second, businesses must re-draft their opt-in clauses to be in line with the law.
Third, you need to let users edit, delete, or just access, their data. I imagine that there is a business here for an enterprising developer to create and sell as an SAS.
It will be interesting to see how this plays out. My own feeling is that clients' Facebook performance will not be very impacted, that Google's Audience tactics (RSLA, etc...) will take a hit, but that things will level off.