Social Email Remarketing
Our process is divided into Four Parts:
- Infrastructure Development - Developing the message strategy for customer retention and lifecycle management in the service of sales growth
- ESP Vendor account establishment
- Determining proper database segmenting
- Define Monthly Goals
- Reporting requirements
- CRM Set-Up and Management - Refine and manage an ongoing relationship management campaign
- Develop communication strategy for each customer segment
- Consult to create offers and promotions
- Design, develop & implement promotion/marketing messages for each segment
- Establish marketing cascade to automatically deliver message with predetermined timing
- Implement a bi-weekly newsletter schedule
- Evaluate and Optimize - Monthly maintenance and strategy is derived from the findings from each segment. Continued adjustment and roll out of promotions will increase long term CRM effectiveness.
- Measure results based on opens, clicks, average page views and subscription revenue
- Evaluate the value of each customer segment
- Measure results and value of each marketing message
- Refine communications to increase value per segment per message
- Database Growth - Now that the infrastructure to increase the member lifecycle and value is in place, our consultative approach will guide Natural Form to acquire additional, non-buying members to the database for future promotions.
Remarketing Overview
Clients like BistroMD have seen 400% year-over-year growth with our Social Remarketing Strategies. We harness the power of social media to encourage customer interaction, all in the name of increased profits for our clients.
Imagine a three-tiered strategy for staying in touch with your audience: Newsletters, Powersells, and “Cascades.”
1 - Monthly Newsletters...
...Can be customized to each segment. Past subscribers get one message; current readers receive another. These emails drive readers to the desired site pages.
2 - Powersells...
...are the polar opposite of your Newsletters. They aggressively encourage action - be it renewing a subscription, purchasing a product, or visiting a show at the local convention center.
3 - Cascades...
...are a series of event-based, triggered emails. Examples include: "thanks for subscribing" messages; a "final chance to review at 20% off" notes; "thanks for referring us to a friend," and more.