Search Engine Optimization
Tactics & Overview
Search Engine Optimization (SEO) is the method of content building and linking strategies, combined with specific development techniques, with the stated goal of increasing your natural search engine rankings. MASON INTERACTIVE stands behind its proprietary blend of strategies, and sees solid month-over-month growth for its SEO clients base.
SEO Strategies Include
Develop the initial campaign strategy and campaign goals
- Identify target keywords reflecting your target user audience.
- File naming conventions based on keyword targets and page content.
- Create internal keyword map to align keyword goals with specific URL/pages.
- Outline content development strategy.
- Outline link exchange and back link campaign goals based on competitive analysis.
Website submission
- Submit your online properties to the internet's most popular search engines and directories including: Google, Yahoo, Lycos, MSN Search, Bing, About.com, AOL Search, Ask, Dogpile, DMOZ, LookSmart, Overture, AltaVista, LookSmart, Excite, to name a few.
Keyword targeted content development
- Determine content needs and leverage your current offline marketing materials.
- Analyze targeted keywords and their correlation to current site content.
- Ongoing content development providing search engine spiders and internet users with new targeted material.
Link Building
- Determine the number of links needed based on a competitive analysis of current search engine result page listings under target keywords.
- Obtain link partnerships with other, related web sites.
- Acquire one way links back to your from related web sites by means of RSS feed directories, article distribution, blogging, and link exchange programs.
Reporting
- Measuring success.
- Web site analytics & User behavior.
Code analysis
- MASON INTERACTIVE uses search engine spider simulators to test the code on the web site. The results of this test will reveal to us what search engine spiders actually see when they visit your site (thus what they are able to index for user searches). If any tweaks or modifications need to be made, MASON INTERACTIVE will list specifically what code changes should be made. If development support isn't readily available MASON INTERACTIVE will, in most cases, make the HTML code changes for you.
File Naming Strategies
- MASON INTERACTIVE will analyze the current file naming convention in place on yours. If necessary we will install appropriate changes to better target the correlation of file names and keyword searches on the new site. (Internet file naming conventions prohibit certain methods of file naming, while these pages work and display in most current browsers; they aren't 100% search engine spider friendly).
Content Creation
- MASON INTERACTIVE will identify the content needs of your based on competitive analysis under your target keywords on the Internet's top search engines such as Google, Yahoo!, MSN and Ask.com.
We do this by studying the web sites that rank higher than yours. We identify the amount of content visible on these web sites and set goals to meet and then exceed the level of content the higher ranking web sites have. If we identify content is changing on a scheduled basis, we will implement a similar content development strategy to take place over the life of the SEO campaign through blogging and other advanced strategies.
Reporting
- MASON INTERACTIVE uses the industry standard Web Position 4 by Web Trends for our natural search campaign reports. Your reports run automatically every month and you will receive an email upon their completion. Success is measured in two different ways for our SEO campaigns, a high rank on search engine result pages, and the traffic increase associated with higher rankings. Taking the campaign a step further, MASON INTERACTIVE is pleased to offer an analytic suite free of charge powered by Google's Analytic suite. This will allow us to analyze how users behave on the site once they get there; based on this data we can suggest changes over time for a more pleasant user experience and a higher conversion rate.